Designing an app for leaders going through unemployment
Ledernes Hovedorganisation, a professional organization and unemployment fund for leaders, asked us to provide clarity on the unemployment process for newly unemployed leaders through digital design.
The majority of the project was done with my team as part of the course ‘Concept development in collaboration with companies’ while studying Digital Design and Interactive Technologies at the IT University of Copenhagen.
Ensuring a holistic unemployment process
Through extensive market research and in-depth interviews with recently unemployed leaders, we learned that the level of information is high although the unemployment process and demands are not clearly communicated.
In addition, we found that the job search process is not holistic enough for specifically leaders. We therefore worked on ensuring personal, professional and social development for unemployed leaders.
We designed the app ‘Leder På Vej’ that
Provides overview of the unemployment process
Accounts for leaders being unique types of unemployed job seekers
Skills, network and courses are of paramount importance when finding a new job, especially for leaders
Skills
In the app, development of competences is emphasised, where the user’s competences are categorized for example based on personal characteristics.
Network
A network function visualizes the user’s personal and professional contacts, which makes it possible to gather a network relevant to the specific job search.
Courses
The explore function provides the user with an opportunity to develop skills and network via courses, education and events.
